Draw on any external material you find online that assesses GE as a company. Here are a few places you
might start:
• https://www.ge.com/digital/event/user-conference-2020
• https://www.wsj.com/articles/some-expected-larry-culp-to-break-apart-ge-instead-hes-tryingto-fix-it-11570460349
• https://www.wsj.com/articles/the-dimming-of-ges-bold-digital-dreams-11595044802
• https://www.cnbc.com/video/2020/04/29/watch-cnbcs-full-interview-with-general-electricceo-larry-culp.html
Write a 1500-word essay that answers the following questions/prompts:

1. How would you characterize this case relative to the Case Study Handbook’s 3 primary types:
   decision, evaluation, problem-solution? Explain your characterization using references from the
   handbook chapter.
2. Using your identification of case type, identify and answer the key question that the case is
   posing. In your answer, use at least one idea (more welcome) from each of the readings from
   10/27.
3. Conclude your essay with a brief comparison of the digital transformation efforts at Nokia and
   GE.