Digital Media Research Report (17 Marks)
Appendix A – Media Diary Entries (3 Marks) – 16 entries total across 4 days

You will be marked on the following components of your Digital Ethnography Research Report. Please include:

Introduction [100 words] – Provide an overview of what you did to collect data and summarize key findings.

Media Diary Results and Analysis [500 words]
Briefly outline your coding scheme and the units of analysis/sensitizing concepts found in your diary entries.
Discuss the results i.e. meaningful aspects of your everyday media practices as they emerged from Open-Coding and Focus-Coding. This will mean you identify and discuss themes that emerge from your coding.

Discussion [400-600 words] – Conduct a literature review of related media practices and integrate the concepts from your literature review with your media diary analysis. Include 3-4 peer-reviewed sources in your literature review. This would likely work well to be organized into 2-3 themes that emerged from your research. Have your sources and results in conversation with each other, so the sources help make sense of your results.

Conclusion [100 words] -Write a conclusion for your Digital Media Research Report. This should summarize your discoveries, address any limitations, and provide recommendations for future research.

Appendix A – Media Diary Entries

References List using APA7 citation style as well as correctly formatted in-text citations throughout your report.