Digital marketing role
Pick one key digital marketing role you believe is interesting. Review the job in more detail online and answer the following questions:
1) What is the role?
2) What are the key contributions and responsibilities of this role?
3) How does this role support digital marketing strategies?
4) What do you find most interesting about this job?
Sample Answer
The key digital marketing role that I find most interesting is Content Marketing Specialist.
Role: A Content Marketing Specialist is responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.
Key Contributions and Responsibilities:
- Conduct keyword research and develop content strategies aligned with business goals.
- Create and edit high-quality content in various formats, such as blog posts, articles, infographics, videos, and social media posts.
- Optimize content for search engines and promote it through social media, email marketing, and other channels.
- Analyze content performance and make necessary adjustments to the content strategy.