Digital marketing

With reference to a case study of an organisation of your choice, in the role of digital marketing manager, discuss how the organisation could use the power of digital technologies (such as Blockchain, 5G networks, the Internet of Things, big data, artificial intelligence, augmented reality, virtual reality, mixed reality) to enhance the
customer experience and improve marketing effectiveness. You should suggest a digital transformation strategy for the organisation’s marketing approach based on your analysis of the case and refer to the latest relevant literature.