Digital Imperatives & Planning Communications

Priluck, R. (2017). Social media and mobile marketing strategy. New York: Oxford University Press.
Use your analysis of the readings in Chapters 7 & 8 to answer the following:
Recall the 6 search engine optimization recommendations from Google.
List and define 3 types of interactivity in websites.
List and explain 10 tips for building a better website (Exhibit 7.5).
Summarize the list of do and don’t recommendations for a strong email marketing campaigns.
Recall the 4 components of the promotional mix.
Recall the 11 steps in the Integrated Marketing
Communications Process.
List 5 examples of content (Exhibit 8.14) that you think would be most effective and discuss why you chose
each one

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