Create a Digital Banner Ad

Study the Jeep advertisement “In the Middle”
Jeep – The Middle Super Bowl LV Ad ft. Bruce Springsteen – YouTube
Task is to extend the life of the Superbowl Jeep Ad “In the Middle” and make it a viral piece of marketing

NB: Client Brief: Includes: (200 words)
What client is trying to achieve and why
How this fits into the brand image as Jeep is extreme and going to places that are hard to go to.
Where would the banner ad send the user and why

Media Brief includes: (200 words)
Who is TA drives below
Where ad is placed
What time ad is served
What geographic, language location
Maximum CPM
How will it be measured
Platform specifics