Digital and direct marketing strategy

Digital and direct marketing strategy

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rationale: the student will be expected to take a company of their choice and analyze as well as evaluate its direct and internet marketing strategy and tactics, making recommendations for improvement ( you should choose the most relevant frameworks and not use all of them : swot, pestel, porter 5 forces, gantt and so on) .

Other info: students will be expected to use theoretical constructs and frameworks applied to their chosen company in order to undertake a successful evaluation. During the report the student will be expected to comment on the usefulness and limitations of the analytical tools they are employing. the report should be 1500 words excluding appendices.

why is this framework the most relevant one ( critical analysis

The company you will analyze is your choice; please choose one in which you have a confident knowledge. I hope, this will help you to increase the quality.

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