Difference between qualitative and quantitative research methods
What is the difference between qualitative and quantitative research methods? Give an example of each.
Sample Answer
Qualitative and quantitative research are two fundamental approaches to collecting and analyzing data, and they differ significantly in their philosophical underpinnings, methodologies, and the types of questions they seek to answer.
Qualitative Research Methods
Focus: Qualitative research focuses on understanding concepts, experiences, opinions, and meanings. It aims to gain in-depth insights into phenomena that cannot be easily measured or quantified. It’s often exploratory, seeking to answer “how” and “why” questions.
Nature of Data: Non-numerical, descriptive data such as words, images, audio recordings, observations, and detailed narratives.