Developing electric car

You are the top management team of a company in a small European country that has developed an electric (battery‐operated) car similar to • the Nissan Leaf ( https://www.nissanusa.com/electric-cars/leaf/ ), • the Chevy Volt ( http://www.chevrolet.com/volt-electric-car.html ), and • the BMW i3 ( https://www.bmwusa.com/vehicles/bmwi/i3.html ). To supplement your domestic sales, you want to introduce your product in larger market, in China. So you created a Brand called MSMA. Answer the following question.. What international and business‐level strategy would you follow in China? Why? • International (justify choice) – Multi-domestic (multinational) strategy – Global strategy • Business Strategy (justify choice) – Cost Leadership