Develop your initial marketing plan.

Develop your initial marketing plan.

Deliverable: A document with a marketing plan that does the following:

Describes your product(s) or service(s) in detail
Identifies where you will make the products/services available to customers
Explains how you will price your offerings and which pricing strategies you will use to launch the product or service
Describes in detail how you plan to promote your business and product/service
Here you will summarize the what, why, how, when, and where for your company’s marketing work. This piece of your Final Project will lay the foundation for how you will reach your marketing goals.



Develop your implementation timeline. Look back at all you’ve put together and determine when you will accomplish each item.

Deliverable: A document that identifies the highlights between the time you receive your investment money and the point at which you will pay a return to your investor.

It will help you and your investors understand what will happen once you’ve received funding to move ahead.

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