Describe how marketers use multiple segmenting bases to their advantage.

The writing assignment affords the student an opportunity to demonstrate a level of subject mastery beyond the objective unit examinations, which reflects his/her ability to analyze, synthesize, evaluate and apply his/her knowledge. The writing assignment
materials are found immediately following each unit examination.
Writing assignments are judged on the quality of the response in regard to the question. Word count is NOT one of the criteria that is used in assigning points to writing assignments. However, students who are successful in earning the maximum number of points tend to submit writing assignments that fall in the following ranges:
Undergraduate courses: 350 – 500 words or 1 – 2 pages.
Use a standard essay format for responses to all questions (i.e., an introduction, middle
paragraphs and conclusion).
Responses must be submitted as a MS Word Document only, typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.

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