This is a diccusion assignment, you will need to write at least 300 words discussion and at least 100 words response from others. Please make sure you read the attachment content and lean the knowleage first before you start your writing.

A client who sells adult movies and accessories wishes to use the aggregate purchase histories of all its customers to recommend products to individual customers on its website (a collaborative filter). The terms of service have not explicitly asked permission from customers to be used by the client in this way. No customer would be identified in the recommendation as the data are aggregated. However some customers may not want any of their purchase history to be used for any purposes.

Use the deontological perspective to determine if it is acceptable for the client to build the collaborative filter
Use the utilitarian perspective to determine if it is acceptable for the client to build the collaborative filter
Do your two analyses agree with one another? If not, which of the two ethical frameworks do you lean toward in this situation?