Denis McQuail

Denis McQuail writes that “the entire study of mass communication is based on the premise that there are effects from the media, yet it seems to be the issue on which there is least certainty and least agreement’” (2005, 456). Why is the study
Project description
1) essay topic- Denis McQuail writes that “the entire study of mass communication is based on the premise that there are effects from the media, yet it seems to be the issue on which there is least certainty and least agreement’” (2005, 456). Why is the study of media effects so complicated?

2) Essays are intended to illustrate critical thinking on a course related topic which means developing your own thoughtful and informed perspective in answer to the question of choice. Essays should be original, integrate academic thinking and demonstrate use of credible sources. It is expected that course material will provide a foundation for students to further explore the topic at hand.

3) In your essays and other work, marks will be awarded according to how far you provide evidence of the ‘three R’s’ common to university education. These are:

Relevance – have you tried to answer the question, or have you simply thrown information at the lecturer in the hope that s/he will answer it?

Reading – does your answer reflect your reading done and understanding of the materials, or has it come straight from your lecture notes?

Reasoning – have you tried to argue a case logically, while at the same time keeping a balance between opposing points of view?
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Referencing Requirements:
1) Please use ( very important ) McQuail, Denis McQuail’s Mass Communication Theory (6th Edition) Sage 2010, for the essay and use other sources which are easily available online so that my proffesor doesn’t think i haven’t written the essay.
Research and citation

2) Students must use 8 academic citations and sources (e.g. journal articles, books, research reports).

3) Your essay must be written in your own words and all sources must be cited. All material that you quote, summarise or paraphrase must be cited in your essay; failing to do so is plagiarising. A list of references must be included on the last page of your essay. All citations and referencing must follow the Harvard citation style. Guidelines can be found here:
http://libguides.library.uwa.edu.au/harvard.

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