Using the business problem from the reading assignment Predicting Response to Direct-Mail Marketing as an example, discuss a business problem in your organization, or in one with which you are familiar. What would be the project’s primary objective(s)? What are some of the challenges your organization might encounter in executing a project similar to the one presented in the case study? What actions would your organization need to take in order to overcome these challenges?

Here’s a good video that describes some real life data mining case studies to solve business problems -https://www.youtube.com/watch?v=h4-apFrF3p4