Damas Jewelry

Topic: Damas Jewelry Order Description It is a report; Students must identify and work with a local company (agreed with lecturer) that could expand outside the UAE in terms of globalization of markets and potential globalization of production. Choose ONE local company which is Damas Jewelry and choose ONE country for potential expansion which is Mexico. Student should view themselves as International Business Consultants, preparing a report for the company. Students should interview company representatives where possible, or otherwise secure accurate company facts or from websites. it includes introduction, Company Background, Marketing mix & Staffing policy, Market Entry Strategy and Strategy for international business operations. 1. Introduction The purpose of the report (explain the context of the report, why it has been written) The main contents of the report (a clear summary of the report findings) 2. Company Background Brief overview of the company Brief description of current products/services, geographic markets, and production/service facilities. 3. Marketing mix & Staffing policy Formulate a brief marketing mix for the company in the new market noting the need for Standardization vs. Local Responsiveness (refer to Product features, Place/Distribution strategy (including where production should be located), Promotion strategy; Pricing strategy). Identify and justify which HRM (Human resource management) staffing policy the company should use. 4. Market Entry Strategy Evaluate the potential suitability (advantages/disadvantages) of each of the six Entry Modes applied specifically for this company. Recommend & justify the best entry mode(s) for this company. 5. Strategy for international business operations Select and briefly justify the most appropriate of the 4 Strategies that the company could use to compete internationally: (Global Standardization, Transnational, International, or Localisation). References The report must be uploaded via Safe Assign as a single document and in full.