CUSTOMER RESPONSE MARKETING
Assignment Description:
Chapter of the textbook discussed the importance of a shared trust between sales and marketing departments and how this connection contributes to a company culture that will facilitate vibrant and valuable customer relationships.
For the assignment, imagine you are the CEO of any company of your choosing. As CEO, write a letter to your employees
Answer the followings (minimum 300 words, combine 1 to 3)
- In the letter conveying how important a company-wide shared vision is to establishing and maintaining successful customer relationships.
Be sure to highlight how your company culture contributes to: - the overall satisfaction of your customers
- the implementation of all customer response directives