Customer Relationship Management

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Description of task
You are the manager of sales department of a company*.  The company is working on preparation of an oCRM project and the top management would like to understand your

ideas regarding the future solution.
Write an essay (2500-3000 words) about how you would like to improve the operation of your department with implementing a new oCRM system.  Explain the features of the

solution and give arguments for its implementation at your company and department. Establish the goals you want to achieve with the new system. Emphasize the most

important benefits of the solution for you, your department and the top management. Describe the possible risks you may have in the project. Define KPI-s to measure

the success of the project.
*The profile of the company is your choice from bank, media or pharma.

Evaluation – criteria and weighting
Professional content                                    50%
–    Introduction of the company, department, business background                10%
–    Features of the solution                                   10%
–    Goals and objectives                                10%
–    Most important benefits                                  10%
–    Project success                                    10%
Structure (clear introduction, coherence, logical arrangement)                10%
Analytical thinking                                    20%
Conclusions                                        20%

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