From the list below, choose a subject you would like to research. This will be the topic of your thread:
• Customer loyalty
• Global marketing
• Marketing research
• Branding

Instructions:
• Title your post according to your selected topic.

• In at least 800 words, discuss your topic by addressing the following items:

1. Explain the concept of the marketing management topic selected for your paper
2. Examine at least 1 practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail.
3. Formulate a question for classmates about your topic that your classmates will respond to.
4. Have a separate heading for each of these 3 sections. Use the headings as highlighted above in bold.