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Customer Behavior Strategy

Explain Maslow hierarchy of needs.
o Use an example to explain the marketing strategy used to connect with the consumer at each level.
What is the difference between attitude and behavior?
o Can we change them along our lives? Explain one Marketing Campaign that manages to provoke a change.
Explain the different Consumer profiles along the Product Life Cycle
o Do you think people always fit in the same consumer profile no matter the situation (type of product/service they are
considering)
Explain how a marketing campaign can provoke a real effect on consumer’s behavior?
Explain the purpose of segmentation. How do we use it in a marketing campaign?

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