Innovative strategic marketing communications professional with diverse experience across countries, products, services, and industries
Proven strong project management skills to develop and execute strategic B2B and B2C omni-channel marketing campaigns and managed multiple projects
Proficient in verbal and written communication. Developed case studies, whitepapers, webpage, social media content calendar. Managed social media presence and analyzed strategic social network advertising Proficient with SEO, SEM, data analysis, and ROI measurement
Managed marketing events and media relations. Articulated content and led teams that created brochures, press releases, websites, e-mail, posters, newsletters, product catalogs, and annual reports
Proven budget management, leadership, communication, collaboration, and presentation skills. Experience in working with external, cross- functional teams, and c-suite executives
Received “Best Performer Award” for outstanding marketing contribution at Honeywell-ADI. Topped college in the Bachelor of Commerce
WORK EXPERIENCE
Relocated to the U.S. – August 2015 – Current
Marketing Specialist – Lake County Government, Lake County, IL
August 2019 – February 2021
Managed and wrote content for 21 Lake County Board Member’s bi- monthly newsletters
Collaborated internally between departments at Lake County Government and with external government bodies to generate accurate content for Lake County residents
Coordinated with all the Lake County Board Members to customize their newsletters
Analyzed and reported the newsletters conversion rates
Part of Joint Information Center (JIC) team for COVID-19 strategic communications, assisted in webinars, and managed special projects in a fast-paced environment
Successfully adapted to remote work during the pandemic
Customer Relationship Specialist – QCSS, Deerfield, IL
Marketing Services
Marketing Director – 18/8 Fine Men’s Salons, Glenview, IL
Turned around the business year on year, the total number of clients increased by 15%, and the average ticket was up by 14%. Increased Yelp ranking to 4.5 stars
Managed salon business, recruitment, team meetings, inventory procurement, pricing, retail display, and finance
Planned B2B and B2C marketing activities, monthly promotions, rewards programs, explored new business partnerships, and advertising opportunities
Curated content and managed social media, website, SEO, SEM, Google Analytics, digital advertising, event booth display, retail display, marketing materials -brochures, e-mail, ads, posters, and more Established and trained the team to deliver high-level service orientation, personalized customer service, understood client needs,

and maintaining strong client relationships as per 18/8 corporate brand standards Tracked and responded to customer reviews online
Managed monthly targets conducted regular KPI discussions to guide and motivate the team to collaborate and achieve overall goals. Provided relevant support to improve the team’s performance from 18/8 corporate and brand partners
Area Director – N2Publishing, Greater Chicago, IL
Created marketing plans and business development for a high-end private monthly publication.
Relocated to Singapore – April 2013 – July 2015
Senior Assistant Manager – Marketing and Communications – Post Graduate Courses Nanyang Business School, Nanyang Technological University (NTU)
Managed marketing and communications department, marketing budget, and financial reporting.
Supported product managers with relevant marketing materials. Collaborated with multiple agencies on different marketing programs
Redesigned marketing strategy and standardized templates for all marketing collaterals
Redesigned website, blog, managed content writing, implemented SEO, established social media presence, created relevant posts to boost customer engagement, SEM, Google display banners, and Google Analytics Proofread articles submitted by professors and students, provided scripts for videos
Created banner Ads for social and print, selected relevant Ad space
Designed marketing programs by collaborating with market research teams and worked closely with Dean, Alumni, current cohort, business stakeholders for different marketing programs
Managed multiple projects using Salesforce.com and digital media -marketing projects to recruit potential MBA candidates from different countries to help support customer acquisition and generate more meaningful sales leads generations
Since 2015, rankings have progressed due to the digital marketing campaign and other team efforts. The Financial Times Global MBA ranking 2021 places Nanyang Business School at 37th position globally. In the QS MBA ranking 2020, Nanyang MBA jumped up 13 places to 30th position and ranked 29th for diversity internationally, admitting 15 nationalities yearly
Biz Whiz – The Whiz Times
Business development, client servicing, and event management activities.
India – March 2001 – April 2013
Entrepreneur – Lav’s Nidhi – Designer Jewelry
Designed, created, and sold unique jewelry pieces. Established social media and website. Managed content writing, event management, digital photography. Tracked business profitability.
Marketing and Communications Manager – Honeywell – ADI, Gurgaon
Planned annual marketing activity, brand strategy, marketing budget and reported to Asia’s head based in Shanghai
Created content strategy, wrote content, and designed marketing collaterals. Collaborated with product managers from partners like HID, Samsung, Honeywell, and more to develop product catalogs Designed maintained website and company intranet
Identified relevant events, created booth designs and layout
Planned merchandising strategy, designed interactive product display panels for eight retail outlets Managed media relations and explored appropriate advertising opportunities
Marketing Manager, Corporate Marketing – Blue Star Infotech Limited, (now Infogain), Mumbai
Developed and managed integrated marketing communications for software services
Managed multiple projects and regularly conducted marketing research to write internal communications, newsletters, and presentations
Marketing Executive – Global Marketing Division – Blue Star Infotech Limited (now Infogain), Mumbai
Sales Solutions Specialist – Workstations and Servers, Vitage Systems Private Limited, Bangalore