Current Business Challenges
This project will require you to design a Human Relations Plan for an organization. The situation this company is facing and all facets you must consider will be in the assignments tab on Blackboard as well as the bottom of this syllabus. Your plan will use the major topics covered in this course to produce sound human relations practices. Keep in mind you will need to consider the following:
The issues the workforce will face, both now and in the future
The methods you will employ to implement your plan
How you will measure your success
Please remember your assignment must be 8-12 typed pages in length, single or double spaced, with 11 font.
PHARMANETIX
“The Art of Choosing Well”
Profile
Established as a family owned operation in 1955. Three generations have been in the executive positions running the firm and created a positive work environment. They are a development group specializing in cell and gene therapies as well as their new drug delivery system. For years they have operated and provided drug companies with functional clinical data through laboratory procedures and testing. Pharmanetix is a private firm. Below is the company information and case scenario:
Employee Population: 1,000 (all Full-time) & (Lab employee’s are on shifts)
Location # of Employees Function
New York
400 Headquartered Office
Marketing, Sales, Lab, Legal, HR & Accounting
50 Field Sales Reps.
Pharmaceutical Sales
100 Warehouse
Distribution & Warehouse
Florida
125 Regional Office
Marketing, Sales & Office
25 Field Sales Reps.
Pharmaceutical Sales
50 Warehouse
Distribution & Warehouse
California
125 Regional Office
Marketing, Sales & Office
50 Field Sales Reps.
Pharmaceutical Sales
75 Warehouse
Distribution & Warehouse
Note: NY Warehouse employees are Unionized.
Total Revenue: $3 Billion
Current Business Challenges
Banking on new drug, RDX, which was only clinically tested, to put them ahead in the market. The new drug was denied by the FDA for further testing. This pushed back the possible approval and release by several months. Projected sales have dropped already 20%.
They were hoping to go public and now have to change their testing procedures to using live recruiting participants (mostly mice). Their employee population has always voiced their pleasure that testing has always been clinical and not on live subjects.
In an effort to save money, the company has elected to contract out distribution. This results in a lay-off in NY Distribution Center and a closure of the Florida Warehouse.
There has been voluntary turnover experienced based on what has transpired.
You have been recently hired as the Director of Human Relations for Pharmanetix. Long known as one of the most stable pharmaceutical companies in the industry, which has now begun to experience problems such as:
a) Denial of new drug therapy b) Change in testing procedures c) Layoff and closing of one of the Distribution Centers d) Turnover in sales and distribution
Your essential function is to assess the situation and make recommendations for a new Human Relations Program that will enable the company to sustain itself and retain employees while re-establishing morale. Here is what you must address in your project:
How are you going to gauge current employee morale?
What means and forms of communication are you going to rely on?
How would you gauge the management style employed throughout Pharmanetix?
How should the company address the changing of testing procedures with employees?
How do you handle the layoff? Directly and indirectly? Indirectly means how do you handle the existing workforce after the layoff.
What problems would you anticipate with the union?
What new programs would you recommend to increase the quality of work life for the employees?
Examine the reasons for turnover and what is the most cost efficient method(s) to resolving it.
What are the laws that we must be aware of?
10.How would you coach and counsel employees to see the big picture?