Cultural Analysis – China
The first stage in the marketing planning process is the country analysis. The information collected here is part of the country notebook that many companies create for each country in which they do business. As you use the following guideline, you can tailor the specific points to reflect your team’s choice of product. Some points in the guidelines are unimportant for some countries or some products and you can safely ignore them. The information in this analysis shall be more than a collection of facts. All team members share the responsibility for the preparation of this analysis and you should attempt to interpret how does it help in understanding the effect on the market? For example, the fact that almost all the populations of Italy and Mexico are Catholic is an interesting statistic but not nearly as useful as understanding the effect of Catholicism on values and beliefs in these two very different countries. That is, even though both countries are predominantly Catholic, the influence of their individual and unique interpretation and practice of Catholicism results in important differences in market behavior. (This is just information about the project.)
Instructions: Please write at least 3-4 sentences under each point.
Note: This is a part of cultural analysis for China
K. Housing
37. Types of housing available
38. Do most people own or rent?
39. Do most people live in one-family dwellings or with other families?
L. Clothing
40. National dress
41. Types of clothing worn at work M. Recreation, sports, and other leisure activities
42. Types available and in demand
43. Percentage of income spent on such activities
N. Social security
O. Health care
P. Language
44. Official language(s)
45. Spoken versus written language(s)
46. Dialects