You have a budget of $20,000 to help your client spend over a month’s time to publicize some aspect of their business. You determine the retail business and its demographic target. Your job is to make the best use of your client’s money in a multi-media buy.

Research the media in the market of the business, to include radio & TV, cable, newspaper, magazine, billboards, and social media. Find out the cost of running ads with them.

Create a plan to use the $20K to contact the maximum number of potential customers based on the target demographics of the retain business and the local media.