You are required to complete a written research paper on a Fortune 1,000 for-profit company
conducting business in the global market place. Your report is to cover the company?s international
products and strategies around marketing, sales, R&D, human resources, operations, manufacturing
and distribution. The paper must include the review of current business trade articles from popular
sources (i.e. Business Week, Forbes, Wall Street Journal, Economist, Financial Times, etc.,) and
annual reports. You are required to submit a proposed company for approval no later than the second
class meeting. The completed paper should be 7-10 pages, typewritten and double-spaced. Included in
this number is a title page and a reference page, therefore, the body of the paper should be 5-8
pages. The paper must be prepared using Times New Roman 12 font and be in accordance with accepted
Tusculum College document style (APA, latest edition). You will be expected to cite at least eight
distinct references from journals/books in the Introduction and/or Strategies for Functional Areas
section of your paper. Each area must be clearly labeled. In the conclusion section, please make
sure to discuss what you see as the company?s strengths and weaknesses. None of the references may
be older than five (5) years. No paper will be accepted late.
The evaluation of the paper will be based on the rubric that has been posted to the Resources
folder on Moodle.
a. Title page
The title page should contain only the title of your paper and your byline. Do not include a
running head, a page header, or a page number on the title page. Running heads and page headers are
not to be used in any part of the paper. However, page numbering is required. Page numbering starts
with the first page of the body of the paper and continues through the reference page(s). Page
numbers should be placed in the upper right-hand corner of the page (exception: do not put a page
number on the first page of the body of the paper).
This section introduces and provides background on the subject of the paper. You may, in this
section, cite articles from popular press publications (e.g., Business Week, Fortune, Wall Street
Journal, The Economist, etc.). These citations may count toward the required eight references from
popular press, journals, books, and/or annual reports. The introduction should only be one
c. Strategies for Functional Areas
This is the longest section and contains your discussion of the subject matter. It is also where
your major references are cited. Your textbook must be referenced here. Please note you must label
all functional areas with a heading.
This section contains your conclusions drawn from the articles/books you have reviewed. Credit will
not be given for any references used in this section. This is your opportunity to comment on all
you have learned.