Corporate strategy
Order Description
Help Qantas restore strategic competitiveness and above-average returns.
Required length: 2000 words per student
Marks allocated: 40%
Case: Qantas in the global airline industry, March 2010
Read the case study ‘Qantas in the global airline industry, March 2010’ on pages 434-440 of Hanson, D., Hitt, M. A., Ireland, R. D., and Hoskisson, R. E. (2011) “Strategic Management: Competitiveness and Globalisation”, Asia-Pacific 4th Edition to provide a context for your individual assignment.
Drawing upon academic research and strategic management theory, evaluate Qantas’s Business-level, and Corporate-level strategies. What changes would you make to these strategies to help Qantas achieve strategic competitiveness and above-average returns?
Submit your group report as a Word document, using the following report structure
!No introduction and no conclusion required!
VI. Corporate-level strategy: Merger and acquisition strategy
1. Current strategy
2. Recommendations
VII. Corporate-level strategy: International strategy
1. Current strategy
2. Recommendations