Core communication strategies of engage, inform, and persuade.
Compare the core communication strategies of engage, inform, and persuade. Provide an example of each strategy for the health issue and each audience you identified in your “Health Communication Plan Part 1” assignment. Provide a rationale for why your selected strategies are appropriate.
Sample Answer
Core Communication Strategies:
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Engage: This strategy focuses on fostering two-way communication, building relationships, and creating a sense of community or participation around a health issue. The goal is to involve the audience actively in the conversation, listen to their perspectives, and create a shared understanding. It prioritizes dialogue, interaction, and empowerment.
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Inform: This strategy aims to provide factual, objective information about a health issue. The primary goal is to increase awareness, knowledge, and understanding among the target audience. It emphasizes clarity, accuracy, and accessibility of information.
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Persuade: This strategy seeks to influence the audience’s attitudes, beliefs, or behaviors related to a health issue.
The goal is to convince them to adopt a specific action, change a behavior, or support a particular viewpoint. It often involves appealing to emotions, values, and providing compelling reasons or evidence.