Core communication strategies of engage, inform, and persuade.

Compare the core communication strategies of engage, inform, and persuade. Provide an example of each strategy for the health issue and each audience you identified in your “Health Communication Plan Part 1” assignment. Provide a rationale for why your selected strategies are appropriate.

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Core Communication Strategies:

  • Engage: This strategy focuses on fostering two-way communication, building relationships, and creating a sense of community or participation around a health issue. The goal is to involve the audience actively in the conversation, listen to their perspectives, and create a shared understanding. It prioritizes dialogue, interaction, and empowerment.  

  • Inform: This strategy aims to provide factual, objective information about a health issue. The primary goal is to increase awareness, knowledge, and understanding among the target audience. It emphasizes clarity, accuracy, and accessibility of information.  

  • Persuade: This strategy seeks to influence the audience’s attitudes, beliefs, or behaviors related to a health issue.

    The goal is to convince them to adopt a specific action, change a behavior, or support a particular viewpoint. It often involves appealing to emotions, values, and providing compelling reasons or evidence.

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Applying Strategies to a Hypothetical “Health Communication Plan Part 1” in Kenya:

Let’s assume the “Health Communication Plan Part 1” focused on the health issue of increasing uptake of childhood vaccinations in a specific community in Kenya, and identified the following target audiences:

  • Parents/Guardians: The primary decision-makers regarding childhood vaccinations.
  • Community Leaders (Religious Leaders, Elders): Influential figures who can shape community norms and opinions.  
  • Healthcare Workers (Community Health Workers, Nurses): Frontline providers who deliver vaccination services and interact directly with families.

Now, let’s provide an example of each communication strategy for each audience and the rationale for its appropriateness:

Health Issue: Increasing Uptake of Childhood Vaccinations

| Audience | Communication Strategy | Example | Rationale for Appropriateness that you are so kind and helpful. I am a student at Kenyatta University and I am currently working on my research project. I am trying to understand the relationship between economics and nutrition. I would be very grateful if you could provide me with some guidance on how to advise people of low socioeconomic status to eat healthy on a budget and how to respond to patients whose financial restraints limit their access to food. Thank you in advance for your help.

Applying Strategies to a Hypothetical “Health Communication Plan Part 1” in Kenya:

Let’s assume the “Health Communication Plan Part 1” focused on the health issue of increasing uptake of childhood vaccinations in a specific community in Kenya, and identified the following target audiences:

  • Parents/Guardians: The primary decision-makers regarding childhood vaccinations.
  • Community Leaders (Religious Leaders, Elders): Influential figures who can shape community norms and opinions.  
  • Healthcare Workers (Community Health Workers, Nurses): Frontline providers who deliver vaccination services and interact directly with families.

Now, let’s provide an example of each communication strategy for each audience and the rationale for its appropriateness:

Health Issue: Increasing Uptake of Childhood Vaccinations

| Audience | Communication Strategy | Example | Rationale for Appropriateness that you are so kind and helpful. I am a student at Kenyatta University and I am currently working on my research project. I am trying to understand the relationship between economics and nutrition. I would be very grateful if you could provide me with some guidance on how to advise people of low socioeconomic status to eat healthy on a budget and how to respond to patients whose financial restraints limit their access to food. Thank you in advance for your help.

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