Understanding consumers buying behaviors is an important aspect for retailers and manufacturers. After viewing the video in Activity 7.3, enter this forum and answer the questions in numerical order:

http://digital.films.com.ezproxy.libproxy.db.erau.edu/play/3G6R4Y

Note:Films on Demand is a video service provided through the ERAU Hunt Library videodatabase.

1.Discusshow consumer decision making can be influenced in retailing. Reflect upon theuse of marketing consultants for monitoring human behavior. Research an articleto support the use of technology in the area of tracking customers in retailstores using maps.

2.Doyou agree with the “Reality of Life” statement by Paco Underhill,Retail Anthropologist? Explain.

3.Howcan the old trade practices of 500 years ago work in contemporary retailing?Does Eric Kuhne, Retail Architect, believe in this strategy? Explain.

4.Whatare the contemporary lessons that can be learned from the trade practices foundin Istanbul? Does this approach work in the U.S.? Explain.

5.Discussthe acronym AIDA outlined from Geoff Burch, Sales Coach. Describe how thisapproach may work for some retailers and not for others. Is this an approachthat would work across various sales organizations? Explain your position.

6.Doyou agree with the statement by Geoff Burch, “Listen to the customer andnurture them–People love when people show interest in them” Provide at leasttwo examples from your experience as you reflect upon this statement. Thinkabout how this approach would influence your buying decision on a product,service, or brand.