This assignment is a part B of a report that I have already done about consumer behaviour. In part A I chose to have Coca Cola as a organisation of interest, and the problem and the opportunity I found was about the amount of sugar. this part B is a campaign about the problems and opportunities found in Part A. the part B is a voice presentation but you just make the campaign in writing, follow the tasks and the marking criteria (which is where my lecturer will mark on) and I will organise the presentation, just find the information needed for the campaign and I do the rest. Important poins: 1. there are 5 tasks to be followed, (I highlight some ideas I had about the campaign you can make) 2. complete the tasks by following the marking criteria (marking criteria mention the most important points that the campaign should have) 3. under the marking criteria, is part A of the assignment (you need it in order to specify which issues I found and how can I get over them with this campaign and attract new customers) 4. just do a format by answering all the 5 tasks