: Consumer Behaviour Effect on HORECA (Hotels, Restaurants and Cafes) in Kuwait

Topic: Consumer Behaviour Effect on HORECA (Hotels, Restaurants and Cafes) in Kuwait Order Description The Academic Area: Marketing The Window of Analysis: Industry Data Collection Method: Interviews/Questionnaires/Surveys Theories/Key Authors: Consumer Behaviour Theory and Marketing Strategy, Economic Theory (Adam Smith), Customer Value-Based Theory (Alderson) Main Themes: - Nationals vs. Expats - Social Media Effect