Consumer behavior and terms of being an important tool for marketers to understand.

For Mexican-American women, this period presented unique challenges. While many Mexican-American women worked outside the home, particularly in agriculture and domestic service, they were often excluded from the benefits and opportunities afforded to white women. They faced discrimination in the workplace and were often relegated to low-paying, low-status jobs. Additionally, cultural expectations often reinforced traditional gender roles, limiting their opportunities for education and career advancement.

2. The Second Wave Feminism:

The second wave of feminism, which emerged in the 1960s, challenged traditional gender roles and sought to achieve equality for women. This movement addressed a wide range of issues, including reproductive rights, equal pay, and workplace discrimination.

For Mexican-American women, the second wave of feminism offered both opportunities and challenges. While the movement helped to raise awareness of gender inequality and discrimination, it often overlooked the specific challenges faced by women of color. However, many Mexican-American women were active participants in the feminist movement and worked to address issues such as reproductive rights and equal pay.

In conclusion, these two historical developments significantly shaped women's experiences in the 20th century. While the post-war economic boom reinforced traditional gender roles, the second wave of feminism challenged these norms and paved the way for greater equality and opportunity for women. Mexican-American women, however, faced unique challenges due to intersecting factors of gender, race, and class.