Consumer attitudes are constantly changing.According to Porter, “the essence of strategic positioning is to choose activities that are different from rivals” (Michael Porter, 1996). So many companies offer the same, or similar products. As a consumer, I understand that price matters, however, price alone is not enough to keep a company relevant. As managers, we will have to figure out how we can set ourselves apart from the competition. Can we provide a better customer experience? Can we provide more options to our consumers? It will be vital for all of us to remember that in order to truly compete, we have to make a statement.