Congratulations! You have scored an interview with an emerging fashion brand looking to build their following using influencers. Wolf & Badger is a fashion and lifestyle boutique that works with independent and ethical designers. It is looking to expand it’s reach internationally after launching in the UK.
Because of this class, you’re confident going into the interview. Please answer the following questions that the current Head of Marketing asks you in the interview (in a few sentences).

1. How did you prep for this interview? Are you familiar with the brand?
2. Are you aware of the FTC guidelines in the US for influencer marketing? How would you approach influencer marketing for additional countries from a legal perspective?
3. What are some of the most effective ways to identify influencers for a campaign? 4. How would you measure success of an influencer marketing campaign? 5. What is your process for vetting influencers before moving forward with a campaign?
4. If an influencer does not post your product as outlined in your agreement, how do you handle it?
5. How well do you understand the social media landscape?
6. When approaching a new influencer through outreach, can you give an example of a message you might send or your ‘sales pitch’ for the deal?