Answer the following questions:

1.From information you can find on the internet, when do you think space tourism will be a viable form of tourism? What organizations are working to develop space tourism? How should they market: product, price, place and promotion.

2.What environmental trends will affect the success of the Walt Disney Company in the next five years? If you were in charge of marketing at Disney, what plans would you make to deal with these trends?

3.Suppose you are conducting market research for your favorite hotel or restaurant brand. Sales have been lagging for two quarters, and you are determined to find out why. You decide to host an in-person focus group to gain customer insights into your brand’s current product offerings. You are also interested in obtaining feedback on a new product that your brand plans to launch in the next six months. Determine the makeup of your focus group. Who should be invited to the focus group and why? What types of information would you want to obtain? Identify possible questions to present in the focus groups

4.Which type of research would be most appropriate in the following situations, and why?

a. A fast-food restaurant wants to investigate the effect that children have on the purchase of its products.

b. A business hotel wants to gather some preliminary information on how business travelers feel about the menu variety, food, and service in its restaurants.

c. A casual restaurant is considering locating a new outlet in a fast-growing suburb.

d. A fast-food restaurant wants to test the effect of two new advertising themes for its roast beef sandwich sales in two cities.

e.The director of tourism for your state wants to know how to use his or her promotion dollars effectively.