Concept Board

Concept Board;

Elements and Principles of our Environment DSN5220
Professor
: Anne

Marie Hamel
Assignment 5

Concept Board
(
worth
15%
of your final grade
)
The
goal
of the final assignment is to help you refine the visual presentation of boards that
include
multiple materials and images
. In addition
,
this assignment will test your ability to
utilize appropriate
descriptive language
to
define your decorating direction
for a given space and client
.
Y
ou will
need a
10”X15” black foam core board.
CONCE
PT STATEMENT
BOARD
D
evelop a memorable concept statement
that
captures the
essence
of a living room space for
the client
given to you in class.
Remember:
This concept statement should be 4

7
sentences in length.
When approved by the client, the concept
statement serves as a valuable tool to
remind the decorator of goals during the
decorating process. In other words, the
statement directs how the decor is going to
look.
Glue to the back of the board:
T
he concept
statement
Information
label: student, course,
assignment and instructor
R
eference
s
for any or all
image
s
used
Develop a concept board that
is professional and
creative in composition. Emphasis should be
placed on the craftsmanship of the board. Pay
attention to details and use only techniques and
methods that render excellent results.
Use:
Visuals to convey your concept should be
included on the front of the board. These
visuals are often in the form of images,
and
materials
that offer a general id
ea of
this unique space you are envisioning.
Remember:
They
are not
specific products selected for
the project at this point. They are
presented to client to help them
conceptualize the direction you would like
to take to solve their decorating problem.
Front of Board Labelling:
Add a title key with this information:
Concept Board, identification of the space
as well as the client’s name.
It is very
important to think about using different
font sizes to establish hierarchy of
information.
BE CREATIVE
& HAVE FUN!
Submission:
This assignment is
due at
the
beginning of class
on week
14
.
Please see your Course
Section Information document for the due date.
Late assignments will be subject to 50% off
.
Elements and Principles of our Environment DSN5220
Professor
: Anne

Marie Hamel
Rubric for Assignment 5

Concept Board
(worth 15% of your final grade)
Criteria
Beginning
Developing
Accomplished
Exemplary
Labeling
.25
Information is missing
to identify the student,
type of project and/or
client it is
prepared for.
.5
Student, project and
client
information is
provided but much of it
is in a cut and paste
format.
.75
All related student,
instructor, course
,
assignment
and client
information is
provided.
I
nformation
presented is
neat and
professional
.
1
All related student,
instructor, course
,
assignment and client
information is provided.
Information is
attractive:
professionally presented,
appropriately sized and
positioned as well as
visually tie to other
elements utilized on the
board.
Concept
State
ment
.5
The concept statement
is either
too
short or
too
long
. Content may
be too specific or
contradicting at times.
Multiple errors in
spelling and grammar
distract reader’s
attention from the
message
.
1
The
concept statement
is either short or long
and
incorporates both
general ideas about
the space and specific
final products for
designated areas of
the space.
There are
o
ne or two minor
spelling and grammar
errors
that
do not
interfere with reader’s
overall understanding
.
2
The co
ncept statement
is 4

7
sentences long
and
provides
a
general
idea of this unique
space you are
envisioning.
Use of
key words offered by
client is utilized.
Text is
error free and
understandable after a
single reading
.
3
The co
ncept statement is
4

7 sentences long and
captures the
essence
of
the space
to be
decorate
d
It is written in a
descriptive way that does
not need to reuse all the
key words offered by the
client.
Text is error free
and understandable after
a single reading
.
Board
Composition
2
A
sample
board with
final images and
products envision
ed
for the space is
provided.
Board is
unbalanced and poorly
organized.
Limited
items of interest are
used.
3
An interesting
concept
board
is presented
.
Items are either well
organized or balanced.
A good var
iety of items
are used to create the
overall feeling of the
space.
4
An interesting and
creative concept board
that is well organized
and balanced is
prepared. A great
variety of items are
used to create the
overall feeling of the
space.
5
The concept bo
ard is
professional and creative.
The design elements
have been manipulated to
work harmoniously
together. Both the positive
and negative space
plays
an active role in the
composition. The items
used
visually reflect the
concept statement.
Board
Craftsmanship
2
Many areas such as
gluing, pasting and
cutting need significant
improvement.
3
Some areas such as
gluing, pasting, and
cutting need further
improvement for a
clean presentation.
4
All areas of gluing,
pasting and cutting are
clean and wel
l done.
5
Attention to detail is
noted. All gluing, cutting
and pasting techniques
used are appropriate and
enhance the overall visual
presentation of the board.
Appealing to
the end user
Name Client:
____________
.25
Revision of the
concept statement and
board
is needed.
.5
Either the concept
statement or the board
would need to be
revisited.
.75
The concept statement
and the board are an
appropriate response
to the key words
provided by the client.
1
The concept
statement
and the board
both excite
the client. A desire to take
action is created.
SCORE
/15

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