Write an essay explaining what the main strategy development tools are and how they are used in
business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five
Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact
Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical
examples from industry.
In this essay, sub-headings are permitted.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard
style.