Develop a Competitive Matrix for McDonald's in a analysis and conclusions in narrative form.
- Prepare IFE and Financial Ratios for McDonald’s. For the Financial Ratios make sure to use the McDonald’s revenue statement and balance sheet. There are additional resources found in Table 4-8, find as many McDonald’s financial ratios as possible. Record your sources.
o What strategies do you think would allow McDonald’s to capitalize on its major strengths?
o What strategies would allow McDonald’s to improve on its major weaknesses?
Full Answer Section
McDonald's Corporation annual revenue statement 2023 2024 McDonald's Corporation balance sheet 2023 2024 McDonald's SWOT analysis 2024 Fast food industry competitive analysis 2024
I will use this information to:
- Develop a Competitive Matrix: Identify McDonald's key competitors and evaluate them against critical success factors (e.g., price competitiveness, product quality/innovation, global presence, brand reputation, customer loyalty, operational efficiency, digital integration).
- Prepare IFE (Internal Factor Evaluation) Matrix: Identify McDonald's major strengths and weaknesses based on its internal capabilities and resources. This will require qualitative data on its operations, marketing, management, etc.
- Prepare Financial Ratios: Extract necessary data from McDonald's income statement and balance sheet (for the most recent available full fiscal years, likely 2023 and 2024 if available). Calculate relevant ratios as per Table 4-8 (which I assume refers to standard financial ratio categories like liquidity, profitability, solvency, efficiency, and growth).
- Formulate Strategies: Based on the IFE and financial analysis, propose strategies to capitalize on strengths and improve weaknesses.
After gathering this information, I will provide the analysis and conclusions in narrative form, followed by the IFE and financial ratios, and then the strategic recommendations.