Competitive Environment:

    Competitive Environment: 2. The response examines the Australian dairy crisis, and is supported by least five (5) references to the academic literature. This section has a total potential value of 10 marks. a. Comprehensive (8-10 marks) b. Detailed (7.5-8 marks) c. Effective (7-7.5 marks) d. Adequate (5-6.5 marks) e. Not Adequate (0-4.5 marks) Strategic Landscape: 3. The response details the effect of Porter’s Five Forces within the Australian Dairy Industry situation with reference to both the core text and the academic literature. This section has a total potential value of 10 marks. a. Comprehensive (8-10 marks) b. Detailed (7.5-8 marks) c. Effective (7-7.5 marks) d. Adequate (5-6.5 marks) e. Not Adequate (0-4.5 marks) Competitive Advantage Quantitative Analysis: 4. Supported by at least two tables of numeric data the response provides a statement of the competitive advantage or disadvantage at which Australian dairy producers find themselves. This section has a total potential value of 10 marks. a. Comprehensive (8-10 marks) b. Detailed (7.5-8 marks) c. Effective (7-7.5 marks) d. Adequate (5-6.5 marks) e. Not Adequate (0-4.5 marks)