Brett Wilson, CEO of TubeMogul, a video advertising Software Company argues, “Creating an exceptional culture
Management is the only way to build a sustainable competitive advantage.” Why do you agree or disagree with this statement?

1. How do companies create a competitive advantage? Use any specific company you know as an example.
2. How do companies sustain their competitive advantage?
3. Is culture the only way to sustain the company’s achieved a competitive advantage?