You have been appointed as a junior strategy manager at a company of your choice* and have will be part

of the team that will assess the company’s strategic position, as part of efforts to complete the company’s

strategic plan.

*You are advised to discuss your choice with your tutor

Your task

Produce a report that includes the following:

A discussion of the company’s mission statement, vison statement and statement of values;
An analysis of the macro environment within which the company operates;
An analysis of the industry within which the organization operate;
Conclusions and recommendations on the assessment of the company’s strategic position derived from

the analyses above.