Select a company that you are familiar with, work for, or are interested in. This will be the company you will refer to throughout this course as we connect theory with practical application. Make sure you select a company that you will be able to find basic information on as well as information about its products and or services. Write a summary containing the following information:

Company description – including why you are choosing it, what interests you about it, and what you hope to accomplish by closely analyzing and developing programs pertaining to the marketing strategies of this company.
What is the company’s mission statement?
Pick an existing product or service that the company offers, and describe the basic details of this item.
Look at their current online marketing presence is modern or outdated? Do you think they are successfully portraying a certain image of themselves?
Come up with an idea for a new type of product or service you would suggest for this company to consider in the future. This new product will be the center of your marketing plan.
List 1 to 3 marketing objectives for your new product.