Assume you are a business consultant hired to analyze the client company and find the problem
and solutions. Your analysis should include the following sections:
1. Introduction
● Introduction of the company (company profile, mission & vision, and brief history
including major events until now).
● Performance analysis (financial performance, market share, analyst ratings, and
environmental and social performance with statistics/graphs).
2. External environment analysis
● Summarize opportunities & threats (list the factors using bullet points or in a table)
and explain them
● Consider the general and industry environment in your analysis
Sample Answer
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As a business consultant, I've analyzed Apple Inc. to identify its current strategic landscape, performance drivers, and critical external challenges and opportunities.
1. Introduction
Company Profile, Mission, Vision, and History
Apple Inc. is an American multinational technology company headquartered in Cupertino, California. It is a dominant global leader in consumer electronics, computer software, and online services, and is one of the "Big Tech" companies alongside Nvidia, Microsoft, Alphabet, Amazon, and Meta. Its core products include the iPhone smartphone, iPad tablet, Mac personal computer, and a growing suite of Services (App Store, Apple Music, iCloud). The company is known for its high degree of vertical integration, controlling both the hardware and software experience.
Mission: Apple's mission is generally inferred to focus on three key areas:
Focusing on the best user experience.
A commitment to innovative products and services.
Integration of hardware, software, and services to deliver a seamless ecosystem.
Vision (Inferred): To create innovative products that push the boundaries of what is possible and enrich people's lives. This vision is intrinsically linked to social responsibility and maintaining leadership in design and technology.
Brief History & Major Events:
1976: Founded as Apple Computer Company by Steve Jobs, Steve Wozniak, and Ronald Wayne.
1984: Introduced the Macintosh, one of the first commercially successful personal computers to feature a Graphical User Interface (GUI) and a mouse.
1997: Following years of decline and near bankruptcy, Steve Jobs returned to the company after Apple acquired NeXT.
2001: Launched the iPod music player, establishing Apple as a leader in consumer electronics.
2007: Launched the iPhone, which revolutionized the smartphone industry, and the company was renamed Apple Inc. (dropping "Computer").
2011: Steve Jobs resigned due to health reasons; Tim Cook succeeded him as CEO.
2020-Present: Focus shifted toward the Services segment (which achieved a record high revenue) and the development of Apple Silicon (M-series chips) for Macs.
Performance Analysis
Financial Performance (Q3 Fiscal Year 2025)
Apple demonstrated strong year-over-year growth in Q3 FY2025 (ending June 28, 2025), primarily driven by the strength of its core products and the high-margin Services segment.