Identify some public failure in science communication, and to engage with a
skeptical audience to explain and correct this failure. You are free to use any of the examples we discuss in
class (climate change, pandemic mask use, vaccines), or select a topic of your own choice. Your paper should
be scientifically accurate, but should keep in mind that empirical evidence and rational argumentation are not
sufficient to resolve the problem. As such, it will not be sufficient simply to offer a list of proofs or evidences
supporting your position. Rather you must address the emotional and social concerns that inform people’s
resistance to accepting scientific knowledge, and tailor your rhetorical approach accordingly. As such, the most
effective persuasive essays will do several things (not necessarily in this order):
● Offer a clear, detailed explanation of what is at stake in your argument (what is to be gained or lost if you are
not persuasive? who will be affected? who is your reader and why should she care?)
● Identify and pursue a strategy of persuasion that is best suited to your chosen topic and audience
● Respectfully but firmly engage with alternative viewpoints or approaches to your topic