Communications

Communications Paper details: To best prepare for this assignment you should read A Business Proposal (Lannon; Chapter 23, p. 571). Read the details below carefully to help you do this assignment. Purpose of Assignment The purpose of this assignment is to help students learn to write a business proposal and progress/performance report as types of technical documents widely used in the workplace. Objectives The student will be able to know the elements or parts of a business proposal. The student will identify the style and the format of such technical and professional documents. The student will be able to express a professional point using a business proposal. Requirements and Guidelines: To optimize your score, it is important to read and follow the following guidelines (sample proposals can be found in Chapter 23): The Business Proposal: The Proposal should be about a particular product or service that you think it is useful as a private company in the Eastern Province. The purpose of this assignment is to seek a business license from the government. To obtain your business license you will need to write a proposal do a presentation to government officials. Your proposal should consist of the following parts: Introduction Overview Attention Getter Why - Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists. What - Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How - Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. Statement of the problem - this provides evidence that there is a potential problem in the market (in the world, in the community); provide data; show that there is a gap that your company organization will plan to fill. Needs - based upon the "statement of the problem; discuss the needs that your company organization will meet and what are the importance of meeting those needs Benefits - who will benefit specifically from your company/organization; how will they benefit; what are you offering that makes your company different (unique) from other organizations/companies. List these. Thesis statement - this is where you present what it is you plan to tell the reader in your proposal; basically you will help your reader understand what comes next (organizing). Plan Objectives and Methods Vision - what guies your organization (big picture); tells what you plan to achieve Mission - this will define who you are and where you plan to go (direction); Objectives - how do you plan to meet your mission; what are the specific goals and objectives you plan to develop to meet your mission SWOT Strengths - characteristics of your business/organization that give it an advantage over others Weaknesses - characteristics that place the business at a disadvantage relative to others Opportunities - elements that the business/organization can exploit to its advantage Threats - elements in the environment that could cause trouble for the business/organization Timetable (include marketing plan) create a time table for starting up your business this includes the following who will do the work, who is responsible for what where will the work be done; where will it be delivered how do you plan to reach your customers; what will you say to convince customers that your product is better than others how will you explain to customers that they need your product/service what advertising and promotinal efforts will you employ Cost - create a table that outlines your cost Expected Results ConclusionReferences Summary of Key Points Request for Action