Soon after airing its Joe Boxer ad, Kmart hears the news that some people view it as distasteful. The Chief Executive Officer decides to leave the ad on air but also schedules a meeting with the Marketing Director, Ethics Officer, and General Counsel to discuss how to avoid developing controversial ads in the future. Assume that you are the Marketing Director and must prepare answers to the questions below. Incorporate at least one principle from the American Marketing Association’s code of conduct and any other relevant values. Also, include any facts, citing them.

What are the one or more moral problems?
What are the positive and negative consequences of the following solutions:
Hire a competent advertising agency to make the right decisions about advertising content.
Have senior managers review and approve the content before production.
Pre-test the advertising content with key stakeholders.
Which of the aforementioned solutions, if any, do you recommend? For what reasons?
Which additional solutions, if any, do you recommend. For what reasons?