Craft a comprehensive Communication Plan similar to the one you might produce while working as a PR
professional for an agency or in-house communications department. To complete this assignment, you are
required to:
1) Write a Communication Plan for a company, non-profit organization, product, or service of your choice
(same firm as the reputation audit). I expect to see the six elements of corporate diplomacy in your plan (see
page xv from Corporate Diplomacy)
2) Develop at least four creative pieces for the implementation of your Communication Plan;
3) Clearly explain what formats will be used, channels for communication, and stakeholders it addresses