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Assessment 3 Information
Subject Code: GB580
Subject Name: Strategic Management
Assessment Title: Individual business analysis
Weighting: 20%
Total Marks: 20
Due Date: Week 8
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Assessment Description

Individual assignment: Strategic decision making in action
(20 marks | Word limit: 2000 words)
Discuss the following:
Question 1 (5 marks | Word limit: 500 words)
(a) Analyse how you would determine whether the combined value of a company’s diversified businesses is
greater to the company than each of the individual businesses. Provide reasons for your analysis.
You need to support your answers with quantitative and qualitative research. You are NOT required to do a
full DCF valuation for part (b).
Question 2 (15 marks | Word limit: 1500 words)
Conduct your own research on Woolworths Limited in order to address the following questions:
(a) Do you believe that the combined value for Woolworths Limited of its businesses is greater than the value
of each of the individual businesses? Justify your opinion.
(b) Why do you think Woolworths Limited has pursued a diversification strategy? Explain your choice.
(c) What type of diversification has Woolworths’ adopted? Explain its key features and why you think this type
of diversification was chosen. Support your answer with a diagram that shows the relationship of the
businesses.
(d) Assess the level of success you think Woolworths has achieved from diversification of its businesses.
End of assessment
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