choose their favorite college football, men’s basketball, or women’s basketball team. Remember, only select one college sports team for this project. Students will be evaluated on accuracy of information, clarity of information provided, organization of content and information provided, visual design of the presentation, and the ability to demonstrate understanding of key concepts in sport marketing.

Name and sport of college team selected (i.e. Kansas Jayhawks Men’s Basketball)

Location of your university (city/state)

10 points of interest about the location of your university

Student enrollment

Tuition costs

Mascot

Stadium information (number of seats/description of facilities/photos)

Identify 10 segments for the athletic department to market for the team you selected. Think beyond demographics and look at motives and the benefits sought.

Prepare a ticket pricing strategy for the college sports team you selected along with a promotional plan to
market single game tickets and season tickets for home games. Include specific game day promotional strategies for selected home games.

Prepare a marketing and promotion strategy for current students, alumni, and fans in the community to attend home games.