Cognitive dissonance
Define cognitive dissonance and explain why people experience cognitive dissonance. Explain three ways to reduce cognitive dissonance.
Sample Answer
Cognitive dissonance is a state of mental discomfort that occurs when a person holds two or more conflicting cognitions. A cognition can be a thought, belief, attitude, or behavior. Cognitive dissonance can be caused by a variety of factors, such as new information, a change in behavior, or a realization that one’s beliefs are inconsistent with one’s actions.
Why do people experience cognitive dissonance?
People experience cognitive dissonance because they have a natural tendency to strive for consistency in their thoughts, beliefs, and behaviors. When there is a discrepancy between these things, it can create a state of discomfort.
For example, if a person believes that smoking is bad for their health but continues to smoke, they are experiencing cognitive dissonance. They may try to reduce their dissonance by rationalizing their behavior (e.g., “I’ll only smoke a few cigarettes a day”), or by changing their beliefs (e.g., “Smoking isn’t that bad for your health after all”).