Choose ONE of the following pairs as the focus for your essay:

1a) Coca-Cola: https://www.youtube.com/watch?v=fp6UZ_I4zj0
1b) Pepsi: https://www.youtube.com/watch?v=uwvAgDCOdU4

2a) Nike: https://www.youtube.com/watch?v=WA4dDs0T7sM
2b) Gatorade: https://www.youtube.com/watch?v=jK6M8BIwrc4 (this commercial loops
twice for some reason)

3a) 1950’s Marlboro: https://www.youtube.com/watch?v=wibHcZ4FNbU
3b) Recent e-cigarette Blu: https://www.youtube.com/watch?v=oQelKE-aBNg

4a) Old Spice: The Man Your Man Could Smell Like https://www.youtube.com/watch?v=owGykVbfgUE
4b) Old Spice: Terry Crews Muscle Music Commercial https://www.youtube.com/watch?v=S9iKC7vb-Ts

5a) Dior Poison Girl: The New Fragrance
https://www.youtube.com/watch?v=re4icu2NXO8
5b) Dior Addict Fragrance
https://www.youtube.com/watch?v=xe6kdmP6Awg

Drawing on elements of visual communication, consider how these commercials work and compare and contrast them. Consider that nothing in these commercials is random: decisions were made to craft a persuasive message aimed at a specific audience. Reverse-engineer this rhetoric to analyze who you think that audience is, what elements might grab their attention, and why this might be effective.
For instance, you might analyze why one commercial uses a famous sports stars while the other commercial opts to use non-famous actors to portray an “every person” for the audience to connect with. How does that define the target audience for each commercial? What impact would that have on the audience? Why do you think that would impact them?