Coca-Cola

The Marketing Director has asked you to compile a tailored audit focusing on specific elements (listed below) on Coca-Cola, in the form of a portfolio. Attached are presentation slides which will assist with your work. The portfolio will contain the following: (equivalent to 2,000 words) A brief introduction/overview of the organisation (100 words) Mission/Vision of the organisation (200 words) Market in which the organisation operates in (100 words) Construct a mind map of Competitors (Equivalent to 400 words) Consumer profile (600 words) Marketing Mix